Armed with a great digital marketing strategy, business owners at all levels can one-up their competitors by checking in on customer satisfaction. Now that you have created great content, optimized your images and planned out the sales funnel, it’s time to make sure your message doesn’t get lost in the black hole. The technical backend is just as important. Did your customer actually receive the widget, email or invoice as promised?

Putting out fires daily can rob your business of precious time and money. 

Our customers are busy and not always open to providing feedback unless they are extremely unhappy. It’s our responsibility to be PROactive instead of REactive when it comes to our overall brand experience. That includes all the techy bits. Take the time now to set a good plan in action rather than wait and see what breaks. Putting out fires daily can rob your business of precious time and money. 

An easy way to check in on your customers and potentially find new ways to solve their pain points is to double check your digital marketing strategy. That would be your opt-in newsletter form, automated email campaign or the entire online payment sequence from purchase through fulfillment. If you don’t have a digital marketing strategy, now is the time to fix that, too.

Double check all the techy bits.

Before going live, complete a test (or several) to make sure all the steps line up. Here some things to double check:

  • Is your offer clear and targeting the right audience?
  • Did you check the opt-in or purchase page through to the last fulfillment step?
  • Were all the pages redirected to a thank you page as expected?
  • Were the emails delivered on time?
  • Are there any broken links in your emails or website pages?
  • Do you have your social media channels set up and linked properly?
  • Do you have tracking setup correctly? Did you double check the pages, links, clicks are tracking positive numbers?
  • Are there any gaps or breaks in your sequence? 

Customers who enjoy a consistently positive brand experience will become repeat buyers and give excellent referrals. 

Follow your customer’s journey from first exposure through the final sale to build your sales funnel and automation sequence. Check and check it again to make sure it works correctly. Understanding where your customer fits in the sales funnel will help you identify when you’re most likely to close a sale. If you have a break at that point, you’ll lose a potential sale. 

Customers who enjoy a consistently positive brand experience will become repeat buyers and give excellent referrals. 

If you need help creating your online marketing strategy, including easy step-by-step guides to create an automated system, join my next webinar training “7 Easy Steps to Kick Start Your Business” on Tuesday, August 15. Use this SUPER SECRET link to register for free! (save $47) . [link expired]

 

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Kelly O'Neill
Kelly O’Neill is a marketing consultant and coach with over 19 years of experience working with small to mid-sized companies, large publicly traded companies, start-ups, and entrepreneurs. She has experience in sales funnels, podcasting, search marketing, analytics & data visualization, project management, training, and coaching. Kelly has a passion for sharing her experience as a small business owner with other parent entrepreneurs, PARENTPRENEURS.



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